01 · Narrative
Category Positioning & Strategic Narrative
Turn brilliant tech into a category buyers and VCs instantly get — with ICP, pricing, packaging and GTM strategies for businesses launching in new markets.
14 days
Positioning sprint
The problem
Most Seed start-ups describe their product as a list of features. Enterprise buyers don't see the value and investors don't see a venture-scale category. For businesses entering a new market, the positioning and sales approach that worked at home may not translate.
What we do
We bring two decades of global advertising-agency craft to your positioning: one sharp category, one clear buyer, one story your whole team can sell. For new-market launches, we shape the GTM strategy around local buyer needs, competition and routes to market.
What you get
ICP & buyer map
Who buys, who signs, who blocks — mapped and prioritised by deal value.
Category & messaging house
Category point of view, value pillars and proof points for every channel.
Pricing & packaging
Value-based tiers that grow average contract value and shorten negotiations.
Sales & investor narrative
A pitch and sales deck built from the same story, so the market hears one voice.
New-market GTM strategy
Market prioritisation, local ICP and competitor research, messaging and pricing adaptation, channel and partner strategy, and a launch plan with measurable milestones.
Results we chase
The agency pedigree — 20 years inside the world's biggest advertising networks.
- ✓Sharper win rates on first calls
- ✓Higher average contract value
- ✓A story investors repeat back to you
More pillars
Ready to build your GTM engine?
30 minutes. We map where your pipeline leaks and what to build first.