Category Positioning & Strategic Narrative
Define who buys, why now and why you — including the story for a new market.
Explore the pillarAbout IDD Consulting
GTM builders. Experienced operators.
We help Seed-to-Series A founders turn product traction into a repeatable growth engine — with sharper positioning, AI-driven workflows and a commercial rhythm built around results, not activity.
We also support businesses entering new markets: choosing the first customer segment, adapting the offer and testing the route to revenue before scaling investment.
Led by Andy Reid
Andy brings 20 years in global advertising agencies, including BBDO Global and VCCP, alongside Fortune 100 experience and digital transformation work as Wipro’s EMEA Director of Experience & Digital Transformation. Two successful exits — Daylight and Clicktag — add the perspective of a founder who understands the start-up and scale-up journey.
That combination connects category storytelling with enterprise sales discipline and hands-on execution. We help founders make a stronger commercial case, build the workflows behind it and show the evidence that supports the next round.
One lead. A deeper bench.
Andy leads a collective of more than 20 seasoned transformation consultants across four continents. Business owners, fractional leaders and trusted advisors bring hundreds of years of combined experience — including lessons from both success and failure. We assemble the expertise your GTM challenge needs, rather than applying a one-size-fits-all team.
From diagnosis to revenue evidence
- 01
Find the constraint. Review customer evidence, positioning, pipeline and conversion. Agree the growth bottleneck, the baseline and the outcomes worth pursuing.
- 02
Build the GTM system. Align the ideal customer profile, narrative and sales stages. Connect AI-assisted research, qualification and follow-up to your CRM, with human review and clear ownership.
- 03
Test, measure, improve. Run focused experiments and weekly revenue reviews. Use conversion, sales-cycle length and acquisition economics to decide what to scale — and what to stop.
Four connected pillars
AI-Driven GTM Workflows
Build repeatable research, signal detection and outreach workflows that support qualified pipeline.
Explore the pillarGTM Performance Engine & Sales Architecture
Create a measurable revenue system: qualification, pipeline discipline and an accountable operating cadence.
Explore the pillarSeries A Readiness & Fractional CRO
Connect founder coaching and commercial leadership with a credible growth narrative and investor evidence.
Explore the pillarWhere is your growth engine getting stuck?
Bring your offering, current traction and next growth decision. We’ll start with the constraint, not a generic consulting proposal.