Seed → Series A · GTM performance
We build AI-driven, results-obsessed go-to-market engines for Seed and Series A start-ups — and GTM strategies for businesses launching in new markets. Scale revenue, not headcount.
20+
Years at global ad agencies
F100
Digital transformation
2
Successful exits
20+
Operator collective
The four pillars
Turn brilliant tech into a category buyers and VCs instantly get — with ICP, pricing, packaging and GTM strategies for businesses launching in new markets.
14 days
Positioning sprint
Automate research, outbound, content and intelligence with AI so a lean team generates pipeline like a team three times its size.
3x
Pipeline per head
Build the repeatable, measurable revenue machine: qualification, playbooks, cadence and the metrics that prove it works.
+40%
Target win-rate lift
Senior commercial leadership on demand and a commercial engine that survives tier-1 VC due diligence.
2
Successful exits
How the engine runs
A two-week GTM teardown: where pipeline leaks, what converts, what doesn't.
Positioning, playbooks and the qualification system your team runs on.
AI workflows for research, outbound, content and reporting, wired into your CRM.
Fractional leadership and metrics that stand up to Series A diligence.
Why IDD
Led by Andy Reid — two decades inside the world's biggest advertising agencies, Fortune 100 digital transformation across sectors, and two successful exits. Backed by a collective of 20+ operators across four continents who have built, sold and scaled.
Meet the team →From strategy to execution
Practical thinking on positioning, AI-driven workflows and measurable GTM growth — for Seed to Series A founders.
AI · Market expansion
Define who buys, the problem they pay to solve and why your approach is different. Test that story in customer conversations before scaling outbound.
Ask three questions: who owns the problem, what does doing nothing cost, and what evidence makes your promise credible? Use the answers to align your website, sales deck and investor narrative.
Start with one repeatable workflow: account research, signal detection or personalised outreach. Connect it to your CRM and keep human review at the point of contact.
Document the input, the owner and the expected output. Measure research time, reply quality and qualified meetings before expanding. More messages are not the same as more pipeline.
Track conversion between stages, time to close and qualified pipeline. Use a weekly deal review to identify where the system needs attention.
Agree on an exit criterion for every stage. Review stalled deals, next steps and buying stakeholders. Compare channels using closed revenue and acquisition cost, not just clicks or booked calls.
Recommended reading · Frontal
Frontal’s Kenny Damian explores targeting, buying signals, outbound, content, AI and revenue measurement. A useful starting point for connecting individual activities into a working GTM system.
By Kenny Damian · External article
PDF · Fundraising preparation
30 minutes. We map where your pipeline leaks and what to build first.